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I'm Alec Newcomb. Marketer, AI practitioner, founder of ScaledOn. Every week I break down the AI tools and tactics that actually work in marketing. No jargon. No hype.
Weekly Newsletter
Curated AI insights, prompts, and quick wins delivered every week to 12,000+ marketers.
Real Implementation
Honest deep dives into the tools I actually use: Claude, ChatGPT, automation, analytics. What works, what breaks, what to use instead.
Actionable Tactics
No theory. Every article includes something you can ship today.
Latest Articles
Fresh from the MarketingAlec newsletter.
May 15, 2026
Stop reporting. Start predicting.
AI changed the buyer journey. Here’s the new dashboard marketers need: visibility, buyer quality, and lifetime value.
May 8, 2026
The AI Divide: Operators, Experimenters, and Holdouts
The AI gap isn’t about access anymore. It’s about behavior.
May 1, 2026
Split Mind: Why I Run ChatGPT and Claude Side-by-Side
Stop choosing between ChatGPT and Claude. Start routing your work.
Apr 24, 2026
Cowork vs Code: same engine, two doors
The same AI engine, two very different doors. Here’s how to choose.
Apr 17, 2026
iOS 26 Killed Your Last-Click Attribution
Your attribution is already broken. iOS 26 just made it worse.
Apr 10, 2026
Your AI Has a Single Point of Failure
If Claude or ChatGPT goes down...does your business stop too?
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