Courses
Learn in real time alongside fellow marketers.
Marketing courses for every level, from curious beginner to seasoned pro. Whether you want to master AI for marketing, get Google Analytics working for you, or sharpen your media buying. There's a course that meets you where you are. Online, no-fuss, judgment-free.
Taught at the University of New Hampshire and the University of Vermont. Enroll directly through each program.
2026 Learning Opportunities
University of Vermont
Knowledge Transfer & Succession Planning Certificate for Leaders
Retirement isn't the only risk; promotions, turnover, and restructuring are quietly draining your organization's most valuable asset: institutional knowledge. Poor succession planning has been linked to $1 trillion in lost market value annually. Learn how to stay ahead of the loss.
- Format
- Online · 4 weeks
- Dates
- April 27 – May 29, 2026
University of New Hampshire
Marketing AI: The Future of Digital Marketing
Explore AI for marketing with tools like ChatGPT, Gemini, Midjourney, and Descript. Hands-on practice generating text, images, and video for your brand. Practical guidance from Alec across two morning sessions, with confidence and knowledge you can use immediately.
- Format
- Online · 2 mornings
- Dates
- July 29 + July 31, 2026
- Time
- 9:00 AM – 12:00 PM
University of New Hampshire
Introduction to Digital Media Buying
Learn to buy media that converts. Whether you're a newbie or an expert, this course gives you everything you need to confidently buy digital media. Find and target audiences in Google, Meta, Amazon, and more. Plus TV, radio, and print. Tools, frameworks, and systems to lower costs.
- Format
- Online · 1 day
- Dates
- September 16, 2026
- Time
- 9:00 AM – 3:30 PM
University of New Hampshire
Google Analytics I
Most GA4 accounts are set up wrong, costing marketing dollars every month. Master the essentials: data architecture, GA4 vs Universal differences, privacy settings, custom reports, and actionable insights. Learn how to use AI to save 40% reviewing GA4 reports. Stop losing money to bad analytics.
- Format
- Online · 1 day
- Dates
- October 21, 2026
- Time
- 9:00 AM – 3:30 PM
Alec's experience and knowledge is incredible and invaluable.
From past students
"Alec's experience and knowledge is incredible and invaluable! I will absolutely take this class as a refresher in 6-12."
Marketing AI: The Future of Digital Marketing
"I found the entire workshop incredibly valuable. As someone who's still fairly new to the space, I really appreciated how Alec used real-world examples to make the content easy to understand. His passion for the topic truly came through, making the session both engaging and fun!"
Introduction to Digital Media Buying
"I enjoyed the insights from Alec, especially talking about what didn't work and how he adjusted. I have facts to bring back to my team when I make suggestions for new software or systems."
Marketing AI: The Future of Digital Marketing
"I learned so much about the ad buying process and how AI can help make that waaaaay more efficient."
Introduction to Digital Media Buying
"Alec explained things in plain language, encouraged questions, and invited screen shares of our real pages/settings to help make understanding relevant to our world."
Google Analytics I
"Every single minute was valuable. The hands-on work and ability to ask questions throughout was incredibly valuable."
Google Analytics I
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