Resources
Free guides, frameworks, and tool lists from the MarketingAlec archive. New material every week in the newsletter.
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Ad Fraud: Bots You Need to Know
The common types of malicious bots: form bots, spam bots, spy bots, botnets, click bots. Plus what they cost your campaigns.
Top Legal Issues for CEOs Using Generative AI
A checklist of compliance, IP, and risk issues every leader needs to think about before scaling AI in their organization.
An E-Commerce Measurement Framework
A free, comprehensive tool for tracking and analyzing e-commerce performance across the funnel.
Your SEO Tools List
The tools I actually use for SEO. No single tool covers everything. Here's how I stack them.
ChatGPT vs Claude: Top 2 AI Apps Broken Down
A detailed comparison from real use. Strengths, weaknesses, and where each model excels for marketing work.
Generating Social Media Captions with AI
A step-by-step guide to scheduling posts and writing captions in one place using Later + AI.
The Ultimate Prompt Guide to Creating Ads
Real prompt examples for AI-driven ad campaigns. Jump-start your creative process and adapt proven structures.
Psychological Frameworks for Better Ad Prompts
24 frameworks (reciprocity, anchoring, attribution, and more) for prompts that resonate with your audience.
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