Hi, I'm Alec.
I'm building MarketingAlec for senior marketers who want AI results without the hype. No theory. No jargon. Just what works.
Marketers inundated with AI hype need more than generic news. They need actionable insights, time-saving tips, and clear resources.
Why MarketingAlec exists
I've spent my career on the marketing side: running campaigns, rebuilding analytics stacks, leading teams. Then AI changed everything. Most of what I read about it was either breathless hype or oversimplified explainers that didn't survive contact with a real marketing problem.
The AI marketing courses I run at the University of New Hampshire (and now the University of Vermont) fill up faster than I can write new modules. Between class sessions, my students kept asking for a practical weekly read they could actually trust. MarketingAlec started as that read.
It's the newsletter I wish I'd had three years ago. Each week I share what I'm actually using: Claude, ChatGPT, automation, analytics. Where it works, where it falls apart, what to do about it. Real implementations, real data, real workflows.
I'm also the founder of ScaledOn, where my team and I do this work for clients. Everything you read here has been pressure-tested against real marketing P&Ls.
What you'll get
Which tool, for which job, this week
Claude vs ChatGPT vs Gemini. The routing changes monthly as the labs leapfrog each other. Get the current call without testing all of them yourself.
The receipts, not the announcements
Every tool, prompt, and workflow goes through real client work first. You read what actually worked, what broke, and the workaround. Real implementations only.
A play you can ship Monday
Every article ends with one specific thing to do before your 10am. No 47-step frameworks. No "unlock the potential." One move.